Inspired by Mercedes’ collection to make your style statement a complete one

Star Fascination Fest 2010’ – an initiative offering lifestyle
experience to the elite customers of Mercedes Benz in India, was
rolled out in Ahmedabad today at Benchmark Cars. The ‘Fascination
Collection’ by the ace fashion designer Manish Arora, showcased at the
fest, was “Inspired by the Mercedes-Benz’ collection.

While speaking at the fest, Mr. Paras Somani, Executive Director,
Landmark Group, Benchmark Cars (Mercedes Benz Dealership) said, “As
Mercedes-Benz and lifestyle go hand in hand, this fest offers a
rewarding experience to technology fans, fashion enthusiasts and car
aficionados. Mercedes-Benz dealerships offer an experience far beyond
car-ownership and they are a lifestyle statement complete with gaming
consoles, designer accessories, high-end café, interactive virtual
experience zones and drives total brand experience and this fest
stands testimony to this fact.”

Retail launch of exclusive collection-‘Inspired by Mercedes’ by
renowned fashion designer Manish Arora drew inspiration from the
fascinating cars for the Pure Fascination Collection. The collection
showcased was engineered with immense passion and detail for luxury
for evoking a new sense of fascination into the world of fashion. The
new Fascination Line for Mercedes-Benz was a tribute to the brand's
style, sophistication and elegance. With this association
Mercedes-Benz brings in young, vibrant, colorful energy whilst
retaining the sophistication and class of the Brand. The ensemble
would retail clothes and accessories from the new ‘Inspired by
Mercedes’ collection, which are priced between Rs 3,500 and Rs 5,000,
these exclusive products designed by Manish Arora shall be retailed
across Mercedes-Benz dealerships & Manish Arora outlets.

Globally Mercedes-Benz brand enjoys significant connects with fashion.
The Star Fascination Fest 2010 stems out of this very strong lifestyle
appeal that offers a rewarding experience to the car aficionados,
technology fans and fashion enthusiasts who visit the dealership.
Visitors at the Mercedes-Benz dealerships will enter an experiential
and interactive world that immerses them in the passion, heritage,
values and innovation of the Mercedes-Benz brand.